How To Reach Young Millennials? The Studios & TV Networks Can Find 47M Of Them On Snapchat – TCA

At today’s TCA Snapchat, content bosses Nick Bell and Sean Mills asked how journalists in the ballroom at Pasadena’s Huntington Hotel used Snapchat. Few hands in the 30-plus demo room shot up. “It’s what I expected,” said Nick Bell. The reason being is the social media platform’s prime demographic are between 12 and 24 and at a count of 47 million in the U.S., 88 million overall. Of that core 12-24 demo, that’s 9M more than Facebook and 15M users than Instagram. Given…

from Deadline http://ift.tt/2mBvi1l